Category:
Branding & Marketing
Client:
UNIMEC
Year:
2021
With UNIMEC, we faced the challenge of consolidating a cohesive identity that spanned from kindergarten to university. The institution presented a disparity in its brand image between the different educational levels, which diluted its message and its strength as a comprehensive educational entity. Our goal was to create a logo and visual identity that would not only generate synergy between levels but also reflect UNIMEC's essence and values at every touchpoint.
(APPROACH)
The initial challenge was to develop a unified visual identity that respected and represented the diversity of UNIMEC's educational levels. Through the design of a new logo, the careful selection of colors and the consistent application of fonts, we managed to establish a recognizable and representative brand image for students, parents and academic staff. This approach extended beyond visual branding, impacting social media management and website renewal to ensure clear and effective differentiation between educational levels.
(VISION & INNOVATION)
Our vision for UNIMEC was to transform it into a benchmark of unity and educational excellence. We wanted each educational level, from kindergarten to university, to feel part of one big family, while maintaining its unique identity and focus. This vision guided every decision, from content strategy to web information architecture, ensuring that each segment of the educational community felt represented and valued.
(CHALLENGES)
The main challenge was to transform a fragmented brand presence into homogeneous communication that embraced all educational levels of UNIMEC. This involved not only a visual redesign but also the creation of specific content for each audience, from parents to university students, ensuring relevant and attractive messages for each group.
(ISSUES)
When redesigning the website and managing social networks, our focus was always on the needs and preferences of end users. We created digital spaces where each educational level was clearly distinguished, offering information and resources adjusted to the expectations of UNIMEC's different audiences.
(USER-CENTRIC DESIGN)
Recognizing the diversity of the UNIMEC community, we dedicated ourselves to producing specific content that would resonate with each segment of your audience. This meant understanding and addressing the unique concerns of parents, students, and staff at every educational level, from inspirational and educational content for parents to more decision-oriented material for high school and college students.
(USER NEEDS)
Each action taken in the UNIMEC project was a sample of our ability to adapt and overcome communication and branding challenges in a complex and diverse educational environment. We managed to not only unify UNIMEC's image but also enrich its digital and physical presence, creating a cohesive platform that celebrates education in all its stages. Our work with UNIMEC is a testament to the commitment to offering comprehensive strategic solutions that transform and elevate the identity and communication of educational institutions.
